Target Audience Profile

The horror movie promotional production has a male dominant target audience that falls into the age bracket of 15-30. Although our package is dominantly aimed at men, there is a small minority of females who our horror movie would appeal to. Our target audience has a large age bracket, therefore each individual will have a slightly different occupation. The younger individuals are intelligent students who are interested in subjects such as media, art and other creative subjects.

The subjects that the students study reflect their outgoing personalities and they thrive to achieve high grades in order to be successful in life. However, our older target audience will have a successful, full time profession, or may have just completed their degree at university. These men can range from living with their families, living on campus at university or their own studio flat. They may be in a happy long term relationship and within this relationship they enjoy spending their nights with a takeaway and a movie. Despite the fact these men enjoy a lie in, they are dedicated to sports which involve them being active, and some of these sports include football, rugby and bike riding. As a typical lad, socializing with their friends playing Xbox is a weekend must do activity. Being a typical 'lad' he is very much into playing sport games on his x-box such as Fifa, which allows him to interact with other people as well. He is an active internet user, due to the fact that he uses various social networking sites to communicate with friends such as Facebook and twitter. The internet is also handy for him to download movies and tv series that he may enjoy watching, and also to watch various videos on Youtube. Magazines are not something that highly appeals to our target audience, however being a great lover of movies, he will occasionally buy "Total Film" to read the latest reviews and interviews.

Someone within are target audience would expect to be outgoing, and very fun, however he has a lot of determination to be successful. He is a typical lad, therefore has good 'banter' and he is a very dedicated individual. He enjoys nothing better than a home cooked meal after a long day at work. Although he is active and healthy, he enjoys an occasional takeaway which could range from Italian to Chinese to Indian. TV and film is something that appeals to our target audience, some of the programmes that he watches include "Being Human" and "Sherlock". He is an active cinema goer, and he watches movies within the genre of action, comedy and horror. Some of these movies include "The Hangover", "Rush Hour, "Transporter" and also "Grave Encounters". Current horror movies that he is into at the moment include "The Pact" and "Paranormal Activity 4". 

Supernatural and slasher are two sub-genres that highly appeal to our target audience; the intense moments and the frightening suspense get their blood pumping and provide an extreme adrenaline rush. The fear of the unknown is the main reason why supernatural horror movies are his favourite. Although slasher appeals to our target audience, supernatural causes a tense atmosphere and suspense which intrigues him. It is the only sub-genre that keeps him on edge as the same strange occurrences could be happening in the comfort of his own home, since supernatural movies feature phenomena that has not been proven to exist.